“The idea of advertising is to lie without getting caught. Most companies, when they run an advertising campaign, simply take the most unfortunate truth about their company, turn it upside down (“lie”), and drill that lie home.” —Joel Spolsky, from his otherwise fantastic 2000 essay,
Marketing As Philosophy
Marketing As Philosophy
Marketing As Philosophy
“The idea of advertising is to lie without getting caught. Most companies, when they run an advertising campaign, simply take the most unfortunate truth about their company, turn it upside down (“lie”), and drill that lie home.” —Joel Spolsky, from his otherwise fantastic 2000 essay,